About Me
Transforming ambiguous briefs into shipped products that drive real revenue.
Essentially, by crafting purposeful design that balances clarity, usability, and real-world impact.
01 The Short Version
I'm a Senior Product Designer
With 6+ years designing payment, wallet, credit, and B2B commerce experiences across African fintech, I currently lead end-to-end design at OmniRetail, embedded alongside PMs and engineers as the primary design voice, taking flows from research through shipped product across a multi-app ecosystem serving 150,000+ retailers and a shared wallet layer. I'm increasingly building what I design, too: Figma MCP alongside Claude is a standing part of my workflow, and I've shipped small products end-to-end with Lovable and the Anthropic API. I combine systems thinking, research-led decisions, and hands-on AI fluency to move payment experiences from ambiguous problem to reliable, trustworthy product.
Beyond Design
I'm committed to growing design talent. Through Muidemakz, my independent practice, I mentor junior designers and lead small cross-functional teams shipping production-grade work for early-stage founders. At OmniRetail and Synarktech I've coached designers, facilitated workshops, and championed collaborative practices that elevate both teams and outcomes. For me, leadership is about empowering others to create impact while aligning design with business strategy.
Currently
I'm focused on advancing into senior leadership roles where I can influence design strategy at scale, shape cross-functional product direction, and foster growth-minded cultures, while staying hands-on with the AI tools reshaping how design gets built, from agent prompting to generative prototyping.
When I'm Not Designing Or Mentoring
I'm probably watching movies, burning calories at the gym, making memories in the kitchen, hanging out with friends, thinking through a strategy game, or taking long walks that spark fresh ideas.
02 My Expertise
Product Strategy & Leadership
- Roadmap influence
- Product prioritisation
- Stakeholder management
- Design vision & advocacy
- Mentorship & design management
UI/UX Craft
- End-to-end product design
- Information architecture
- Interaction design & prototyping
- High-fidelity UI
- Responsive & mobile-first design
Design Systems & Scale
- Multi-product design systems
- Design tokens & components
- White-label theming
- SSO design patterns
- Accessibility (WCAG 2.1)
AI-Enhanced & Build Workflows
- Figma MCP + Claude (daily)
- Claude Code & Cursor
- Anthropic API & agent prompting
- Generative prototyping (v0, Figma Make)
- LLM-powered UX copy
Research & Validation
- User research & usability testing
- Journey mapping
- Competitive & market research
- Behavioural analytics & A/B testing
Process & Collaboration
- Agile/Scrum delivery
- Cross-functional partnership
- Engineering handoff
- Design ops & rituals
03 Skills & Tools
Design & Testing
- Figma (advanced)
- FigJam
- Framer
- Adobe XD / Suite
- Sketch
- InVision
- Maze
- Hotjar
AI & Build Tools
- Claude / Claude Code
- Cursor
- Lovable
- v0
- ChatGPT
- Midjourney
Management & Collaboration
- Notion
- Linear
- Jira
- Miro
- Slack
- Google Workspace
04 Experience
Led design for the Omnibiz retailer app and Omnipay wallet layer on a $124M+ NMV platform serving 150,000+ retailers. Architected unified SSO across 5 products (−30% auth support tickets) and scaled a token-based design system across 5+ apps (−40% handoff time).
Led design across an AI-driven product portfolio (AlphaBuzz, Playhour, TLQ), managing 2–3 designers. Drove AlphaBuzz's quant-signal flows and voice/email alert experiences, lifting active engagement 25%.
Directed the Teesas v2.0 web and mobile overhaul, lifting engagement 30% and satisfaction 25%. Designed the Education Management System deployed to 100+ schools, including an Ondo State government partnership.
Led end-to-end design for the Omnibiz Retailer app, enabling 150,000+ informal retailers to order, access credit, and pay digitally — the platform later acquired by OmniRetail. Architected its SSO and multi-product design system.
Drove design for the HRIS dashboard used by 50+ business customers, cutting admin task time 30%. Owned design leadership for the Fundall Business brand, improving delivery efficiency 25%.
Independent practice delivering end-to-end product design for fintech, edtech, and Web3 clients — including Fortnoto, Motex, Artbok, and Pedropay. Mentor junior designers and lead small cross-functional teams shipping production-grade work for early-stage founders.
05 Education
MBA, Business Administration
B.Sc., Economics
06 Certifications & Leadership
LSETF UI/UX Design Training
Realkathon by Pertinence Ltd
President, AMBAS
Got a product problem
worth solving?
“Working with Excellent was a masterclass in collaboration. He translated complex requirements into intuitive experiences that transformed how our users engaged with the platform. His ability to balance design clarity with business goals made our product stronger and easier to scale.”
Chinenye Obele
Product Manager, Teesas Education
“Excellent’s creativity and dedication significantly contributed to the success of our project. His keen attention to detail and commitment to delivering top-notch user experiences earned positive feedback from both our team and our clients.”
Oluwatosin Adebayo
CEO, Becca Technologies Limited
“Excellent has a rare talent for simplifying complexity. He redesigned key financial flows that not only improved usability but also instilled trust in our users. His design leadership accelerated adoption and positioned us as more competitive in the fintech space.”
Taiwo Obasan
COO, Fundall
“Collaborating with Excellent sharpened my own design practice. His leadership style is supportive yet challenging — pushing the team to think beyond aesthetics and focus on impact. He creates systems and experiences that scale, while mentoring others to grow alongside him.”
Oghosa Gift
Product Designer, Omniretail