About Me
Purposeful design that balances clarity, usability, and real-world impact.
01 The Short Version
I'm a Senior Product Designer
With 6+ years designing payment, wallet, credit, and B2B commerce experiences across African fintech, I currently lead end-to-end design at OmniRetail, embedded alongside PMs and engineers as the primary design voice, taking flows from research through shipped product across a multi-app ecosystem serving 150,000+ retailers and a shared wallet layer. I'm increasingly building what I design, too: Figma MCP alongside Claude is a standing part of my workflow, and I've shipped small products end-to-end with Lovable and the Anthropic API. I combine systems thinking, research-led decisions, and hands-on AI fluency to move payment experiences from ambiguous problem to reliable, trustworthy product.
Beyond Design
I'm committed to growing design talent. Through Muidemakz, my independent practice, I mentor junior designers and lead small cross-functional teams shipping production-grade work for early-stage founders. At OmniRetail and Synarktech I've coached designers, facilitated workshops, and championed collaborative practices that elevate both teams and outcomes. For me, leadership is about empowering others to create impact while aligning design with business strategy.
Currently
I'm focused on advancing into senior leadership roles where I can influence design strategy at scale, shape cross-functional product direction, and foster growth-minded cultures, while staying hands-on with the AI tools reshaping how design gets built, from agent prompting to generative prototyping.
When I'm Not Designing Or Mentoring
I'm probably watching movies, burning calories at the gym, making memories in the kitchen, hanging out with friends, thinking through a strategy game, or taking long walks that spark fresh ideas.
02 My Expertise
Product Strategy & Leadership
- Roadmap influence
- Product prioritisation
- Stakeholder management
- Design vision & advocacy
- Mentorship & design management
UI/UX Craft
- End-to-end product design
- Information architecture
- Interaction design & prototyping
- High-fidelity UI
- Responsive & mobile-first design
Design Systems & Scale
- Multi-product design systems
- Design tokens & components
- White-label theming
- SSO design patterns
- Accessibility (WCAG 2.1)
AI-Enhanced & Build Workflows
- Figma MCP + Claude (daily)
- Claude Code & Cursor
- Anthropic API & agent prompting
- Generative prototyping (v0, Figma Make)
- LLM-powered UX copy
Research & Validation
- User research & usability testing
- Journey mapping
- Competitive & market research
- Behavioural analytics & A/B testing
Process & Collaboration
- Agile/Scrum delivery
- Cross-functional partnership
- Engineering handoff
- Design ops & rituals
03 Skills & Tools
Design & Testing
- Figma (advanced)
- FigJam
- Framer
- Adobe XD / Suite
- Sketch
- InVision
- Maze
- Hotjar
AI & Build Tools
- Claude / Claude Code
- Cursor
- Lovable
- v0
- ChatGPT
- Midjourney
Management & Collaboration
- Notion
- Linear
- Jira
- Miro
- Slack
- Google Workspace
04 Experience
05 Education
MBA, Business Administration
B.Sc., Economics
06 Certifications & Leadership
LSETF UI/UX Design Training
Realkathon by Pertinence Ltd
President, AMBAS